Shopping Portal Marketing & Data Feeds

With WebMetro's Shopping Portal team you get:

• Superior Technology - Our own proprietary FeedAdvantage tool is best in class for tracking and managing shopping portal campaigns.

• Service and Oversight - This is not plug and play. We work with you to set goals and meet them. We'll make sure this integrates well with your overall campaign.

• Invaluable Tools - We'll monitor your sight for broken images or out of stock items and automatically adjust your campaigns!

With WebMetro you get Superior Technology

WebMetro's proprietary FeedAdvantage Shopping Portal management and optimization tool, not only develops the product data feed, but also provides a true optimization platform.

Here are some of the key features and benefits of FeedAdvantage:

• SKU Level Bidding - Ads are optimized by product SKU, not category. This results in more targeted ads, resulting in higher CTR and increased ROI.

• Custom titles and descriptions - Custom titles and descriptions are written for each product and then A/B tested and optimized for both placement and ROI.

• Feed Archive / Venue Management - All generated feeds are maintained in an archive and any venue can be turned off quickly if it is not meeting performance measurements.

• Dynamic Feed Generation -New feeds are generated daily to insure price changes are reflected and out of stock items removed, two potential obstacles to strong ROI.

• Validation Tools -Built-in features such as one that recognizes broken images, turns off that ad, and notifies the client of the technical difficulty help manage the small details.
  
  

Testimonial - Furniture Central
WebMetro Shopping Portal Optimization is a crucial part of our success. We have seen a dramatic difference in ROI after outsourcing our management to WebMetro

The Service that makes the difference

FeedAdvantage is not plug-and-play and our team's oversight and attention to detail is what makes our Shopping Portal campaigns a success. Together with your Paid Search Account Manager, our Shopping Portal Strategists will work with you to define goals, develop and execute strategies, and optimize your campaign for maximum ROI.

Did you know:

• 53% of U.S. online consumers use Shopping Portals to buy & compare products?

• The top ten Shopping Portals receive over 100 Million visitors per month?

• Only 38% of online retailers list their products in the Shopping Portals?
  

The battle to win in the e-commerce arena requires immense focus. You must evaluate all possible marketing tactics to gain the exposure you need to compete. The major Shopping Portals (BizRate, Froogle, MSN Shopping, Yahoo Shopping, etc.) represent a golden opportunity for retailers to expose their products to an audience most likely to buy. Since Shopping Portal click costs are typically lower than paid search, portals help control your costs, and prove to be a perfect support to paid search initiatives.

Related Topics: Shopping Portal

Online Shoppers Prefer Personalized Product Recommendations
According to a recent report by the E-Tailing group, not only do online shoppers prefer personalized product recommendations, they expect it. Many e-tailers, however, haven’t invested in the personalization technology that would provide this service. Read More

High Shipping Fees Cause Online Shoppers to Abandon Shopping Carts
Many online shoppers abandon shopping carts because of the high cost of shipping, according to a survey by comScore Inc. for PayPal. Read More

High end consumers will spend freely this holiday
Rising fuel and food costs will cut into holiday gift purchases by the less affluent, while wealthier consumers and teens plan to spend freely during the holiday season, according to the survey by market research firm Harrison Group. Read More

To learn about how WebMetro can develop or refine a Shopping Portal campaign for you, click here or call 866-922-4632