Digital Marketing Factor

Earlier this year WebMetro was recognized by B2B Magazine as a top B2B Interactive Agency.  This was a great honor but honestly I did not give it much thought until a recent luncheon with a marketing agency that specializes in print marketing.

The CEO explained that his revenue was down 20% and he asked me for tip to improve his B2B search engine marketing efforts.  I shared with him the following 10 tips. More...

In this economy, marketers cannot afford to waste already tight budgets on online advertising so that is definitely a great place to start your analysis.  How many of you know if your website visitors are actually engaged to do something on the website after coming to your website via a paid search ad, referral site paid ad or banner ad? 

The following are several things you should review in Google Analytics to determine if your website is engaging to visitors. More...

A little more than a year ago I researched, analyzed and then developed a custom quote for a natural search engine optimization campaign. This quote was for a mid-sized company in the highly competitive software marketplace.  During my research I discovered that most of the top ranked sites either have full time SEO staff or outsource their natural search campaign to an Internet marketing agency like WebMetro.  While I developed a well documented and comprehensive proposal, the company selected another Internet marketing agency for the campaign.

This past week I heard back from that same company where I quoted the SEO campaign almost 12 months ago.    While I was happy to hear from my contact, I wasn’t surprised.  He called me about 6 months ago asking me questions that his first Internet marketing agency would not disclose.More...

Over the past few months, our clients have been asking if they should transition to the New Google Analytics (GA) tracking code. More...

Housing is a bust!  The dollar's going in the toilet!  Recession (depending on who you consult) is upon us!  Yet as consumers tighten their grip on their budgets, and the businesses they would otherwise buy from suffer that loss, our clients are succeeding.  Matter of fact, not just succeeding, but growing!  Their growth has helped propel us onto the Inc. 5000 list as the 1,363rd fastest growing private company in the country. More...

How many times am I going to see the exact same mistake made by online marketers? They spend thousands, even millions, creating awareness, generating traffic, and acquiring new customers only to have so many sales lost at the very last minute due to HORRIFIC execution of an online marketing plan. More...

The other day I was speaking with the director of marketing for large technology company about SEO.  We were having a great conversion about how WebMetro has implemented SEO campaigns for small and large clients, in many different markets.  I shared with him the multiple types of problems we've overcome and the subsequent successes our clients have enjoyed.  He was very impressed and I thought we had a new agency client until he explained his SEO goals and business situation. At that point, this director of marketing was flabbergasted when I stated an SEO campaign was not a good idea for his company. More...

With the recent failure of Microsoft to buy Yahoo, many hopes of bringing parity to the search marketing business appear to have disappeared. But wait…last week a never-heard-of company jumped in the search engine arena with some pretty bold announcements including one that claimed to be “better than Google.” Cuil founders said they had more pages than Google More...

I've recently begun working with a new client to WebMetro.  We're in the setup / strategy / build-out phase of a multi-service program that ultimately will have us promoting a brand new site we are designing and developing.  As typically occurs, a barrage of content has begun coming my way.  I spent some time this morning sifting through it for those golden nuggets of opportunity and I'm salivating at the potential now sitting in front of us. More...

Have you ever wondered how Google Analytics (GA) creates Funnel Visualization reports?  Since we’ve gotten several inquiries about how to better understand those reports and what data is being collected & populated for each step of a funnel report, we’re going to give you the inside scoop along with an official statement from our GA contact.

We are going to specifically look at the”Required Step 1” checkbox option.  More...